Exhibition planning

My final project has drawn from one of my live projects working with the first year fashion students. One of the designers, Lili, has created a dress with a print inspired by Alice in Wonderland. The project I have been working on previously included masks of a cat and a rabbit, which some of those who have seen my project have linked it back to Alice in Wonderland.

 

As I liked Lili’s design so much, as well as working with her, I decided to start using her dress in my project, drawing inspiration from Alice in Wonderland and the stories surrounding it, mainly focusing on my favourite poem “My Fairy”. My final selection of images was from both series of images, first the ones taken in the studio with Kenzie, and then the outdoor shoots with Louise.

After seeing my work displayed in the second year fashion student exhibition, where my images were printed on a very large scale (6ft).

I decided I would like to print my images for this project on a similar scale, having the portrait images from the studio shoot be 6ft, the main coloured photo from the shoot on the beach to be A0, and the black and white images to be A1. The issues started when I found out that I can’t print on campus in the scale I wanted of 6ft without having to crop my images due to the width of the printer, and so I had to downscale my images to 5″4. I later test printed all images in the correct size to see if they hold up, however, unfortunately, the larger images have started to become soft and the quality of the images have severely been reduced due to the original image file not being large enough to hold up to the scale of the print. This is a known issue when shooting on a digital camera, however, I wanted to experiment and see if it might hold up.

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Due to this test print, I had decided to downscale the images completely and have 4 images (the studio and the black and white photos), as A3 and the main coloured image from the beach shoot to be A2. This allows me to do several things I could not have done before. Firstly this allows me to mount my images on Foamex, something I had considered before but was worried that with the large size of the images it will be too much. It also allowed me to print the images on glossy c-type paper. I prefer glossy paper for these prints however the large printer in university only uses certain types of paper, and the c-type printer can only print up to A3. Having all my images larger than A3 would have forced me to outsource them all if I wanted to have them printed in c-type which is why I opted for the other type of paper, however having them at this size allows me to only outsource one image and have the rest done on site.

In the location selection, I had requested to be placed in either the fashion studio or the foyer. I wanted to be located in the fashion studio as, despite it not being used for that purpose on the day of the exhibition, links to my images as they are of fashion nature. I requested the foyer as originally my photos needed quite a lot of wall space however it is not as relevant now, as well as I didn’t know if the fashion studio will be available to use.

I am hoping to display my images in this manner:

how my exhibition should look

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Degree show promotion

Throughout the year the promotional team has been focused mainly on social media and have had our Instagram page run by Alannah who has been sharing work in progress posts from all students. Coming to the month before the exhibition, it is now time to start doing active promotion by inviting people to our show.

Within the promotion team, we decided to split up the roles in a way where each of us would contact relevant magazines and galleries in correlation to their own personal interest as well as connections. I took on the role of inviting relevant magazines as I have an interest in editorial in my career ambitions.

I first contacted Laura Robertson from the Double Negative as in the past year I have made connections with her in the hopes of becoming a contributor in her magazine.

I later also contacted The Skinny, Flux magazine, Redeye who will be relevant to the photography students, and Paper Gallery.

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Interim exhibition

On the 14th of December the photography students had an interim exhibition of the work we are currently working on for our final exhibition in May. My project this year started with wanting to work on fashion photography, however at the start of the year due to various personal reasons I had become disconnect to the concept.

I then started working on another project, a more fine art based project that represented the feelings I was experiencing at the time.  It was more of a self help experience for me, it allowed me to release all the negative feelings I had at the time, and brought me out  of the difficulties I was experiencing.

The project was very dark, the photos I took were strange and uncanny, to express how lonely and sad I was feeling.

While working on this project I was doing projects with the fashion students which helped bring back the spark to work on fashion again and it gave me ideas on how to integrate fashion and the work of the fashion students in this project, which is still a work in progress and what I will be spending the next couple of terms working on.

For the interim exhibition I have decided on only using one image, as the best image of the ones I’ve taken during the photoshoots I’ve done, to represent the project, as I didn’t want to share too much at this stage, but just tease as what is to come.

I wanted to make a statement with my exhibition so I decided to print it at the largest size I could without compromising the quality of the print, which was A1. I wasn’t 100% happy with how the final exhibition turned out, as I felt the location I had chosen was too large, and it made my print, which was quite big, look small in the big space.

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This interim exhibition was for us to be able to experiment, both with our work, as well as the hanging options and preferences we have. I have many things I would like to improve on moving forward to the final exhibition, and the knowledge I know have based on this experience and I will implement them when creating the final exhibition in May.