Catalog statment

My chosen catalog image is this:


And this is the statement that follows:


by Yam Kovatch


‘What may I do?’ at length I cried

Tired of this painful task

The fairy quietly replied,

and said ‘you must not ask’

from My Fairy by Lewis Carroll


My project was inspired Lewis Caroll’s Alice in Wonderland and his poetry surrounding the story including My Fairy. The project contrasts the two sides of the tale: the beauty and purity against the madness and surrealism, then link it to different approaches to fashion photography.


I collaborated with a fashion design student who has also drawn inspiration from the same story, and together we have created two different sets of images titled Wonderland Pt.2 and Wonderland Pt.3. The project seeks to take inspiration from both the beauty and the madness of the story and showcase two different aspects of fashion photography, one commercial based and one fine art based.


My inspiration for the project comes from fashion magazines such as Dazed and Confused, I-D and Vogue, photographers such as Rankin and Inez & Vinoodh, and fashion designers the likes of Alexander McQueen and Valentino. I am interested in the three-way collaboration between magazine, photographer and fashion designer and how this impacts on the final look of the image.

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